This is a classic MDM (master data mgmt) problem while creating a crm system. If it’s US only u can start with D&B hierarchies esp if the companies are public. For many small businesses or starts c&b records don’t exist. There are tools like informatica / tibco that play in here.
Null-value0 t1_ishp3pi wrote
Reply to [D] Suggestions for large-scale company name standardization? by Super-Martingale
This is a classic MDM (master data mgmt) problem while creating a crm system. If it’s US only u can start with D&B hierarchies esp if the companies are public. For many small businesses or starts c&b records don’t exist. There are tools like informatica / tibco that play in here.