No-Conclusion8317

No-Conclusion8317 t1_iwn934o wrote

Reply to comment by lavaforgood in I'm Gilbert King, a Pulitzer-Prize winning investigative author & host of the podcast Bone Valley. My co-host/assistant, Kelsey, and I have been investigating the murder of Michelle Schofield. We believe her husband was wrongfully convicted. Ask us anything. by lavaforgood

I am a social media marketing professional for a start-up. I think one method (if you're interested) could be to reach out to true-crime /crime/podcast tiktokers and pitch them the case. They make incredibly enticing content with nothing but a few simple background photos and have large audiences. I will link a few here in case you want to reach out to them, explore other accounts like theirs, or even emulate/copy the style of content:

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- https://www.tiktok.com/t/ZTRQhCVmk/

- https://www.tiktok.com/t/ZTRQhoayL/

- https://www.tiktok.com/t/ZTRQhvBwU/

- https://www.tiktok.com/@makingatruecrimerer?_t=8XPjZ7wSFFi&_r=1

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Reaching out to these folks and sharing the podcast/story highlights might inspire them to make a video and spread the word even further! Happy to provide more examples if you think it might be helpful!

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No-Conclusion8317 t1_iwlza0b wrote

Reply to I'm Gilbert King, a Pulitzer-Prize winning investigative author & host of the podcast Bone Valley. My co-host/assistant, Kelsey, and I have been investigating the murder of Michelle Schofield. We believe her husband was wrongfully convicted. Ask us anything. by lavaforgood

Listening to the podcast was a very emotional experience. Phenomenal storytelling. Leos also a compelling character himself and he oozes a level of confidence and self-assurance that is really inspiring.

Do you think you could utilize more compelling marketing platforms such as TikTok / reels and have Leo tell his story in short-form to try and garner more attention?

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